“We are boosting the member experience”

At Lido Fitness, in the heart of Vejle, Denmark, they offer over 100 classes a week, 2,000 m2 of space, and they are not afraid to lead the way with new digital opportunities.

In the gym, there are inspiring exercises on big screens, and if you can't make it to the center, you can attend an online class instead. That's why co-owner, Peter Larsen, had no doubts when they were the first fitness center in Denmark to try face scan.

"We have been first movers in many things, so of course we had to be involved when it comes to face scan, says Peter Larsen.

Smart alternative to cards

Lido Fitness has combined the face scan solution with a speed gate thus ensuring that only members with a valid membership can access the gym – in a fast and easy way. 

- Just stick your face in front of the tablet and you'll be recognized instantly if you're a member. You can't cheat with your face, so it's a very good security measure. If the system doesn't recognize you as a member, a message pops up on my screen, explains Peter Larsen.

Lido Fitness initially used the system as an extra security measure to their membership cards, but today they only use face scan as access control.

"I consider it to be a smarter alternative to the membership card, which you can easily hand over to your friends and family. In addition, it allows us to extend our opening hours without having to staff the reception during off-peak hours," says Peter Larsen.

Lido Fitness has also opened a new training room in the basement with equipment for CrossFit training, which would also be suitable facility for face scan access control. But it doesn't necessarily stop there.

Many possibilities

Peter Larsen also has other ideas for expanding the system, so the new digital possibilities help to give members an even better experience.

"When we implement new technology, it's always with the benefits of our members in mind. For example, we will be able to offer automatic attendance to classes when you scan your face, as well as the opportunity to receive news, inspiration, and current offers as push notifications as you enter the center," he explains.

3 tips from Peter

1.    You give your members a better experience

It's the little things that count. With face scan, members can get into the center faster and attend classes automatically without the hassle off a physical membership card.

2. You can increase your revenue

The system catches anyone who tries to cheat and at the same time allows you to push different offers in the center.

3. You can make your workout more flexible

At Lido Fitness, you can grab a class from home using online training videos with your regular instructor recorded on Lido Fitness' premises.